Steps to Optimize Your GMB Profile

GMB or Google My Business is a tool that helps business companies and marketers to manage their online existence on Google search pages and Google Maps. It is a very essential tool for your online business as it can help the customers to find your business and it also allows you to tell the customers about your services and products. This tool is the ideal option to edit your business profile or add more information to the profile. Steps to Optimize GMB Profile

Nowadays every business owner wants more visibility on Google. With GMB, marketers can easily make their online business more visible on Google. That’s why GMB is becoming more and more famous in recent years. It is a very useful tool for your online business because it highlights the great features of your business and allows consumers to quickly find your business and know about it, and also engage with you. Anyone can use this tool without any cost as this tool is completely free. But you should optimize your GMB profile frequently, otherwise, it can’t display updated information about your business. There are various ways to optimize your GMB easily. But first, you have to know why you should optimize your GMB profile frequently.

Let’s have a look at the reasons. Steps to Optimize GMB Profile

Reasons for Optimizing your Google Business Profile:

You can get various benefits from your optimized GMB profile. We’ve mentioned below the main reasons for optimizing the GMB profile: 

1. Increase your local ranking:

If you optimize your GMB profile, then it sends several signals to Google to increase your website’s local ranking. Higher ranks give your business more visibility and engagement. So, if you are optimizing your GMB profile, it can help your business website to achieve a higher rank on Google Maps and on the Google search result pages.

2. Improve engagement: Steps to Optimize GMB Profile

If you optimize your GMB and add sufficient information on your GMB profile then your website will get more and more engagement. 

3. Get more consumers:

A regular GMB profile can’t drive more customers to your website. But an optimized GMB Profile allows customers to discover your business in keyword searches, visit your website, learn about your services and products, call you easily, book an appointment, etc. If your consumers can perform these tasks easily through your GMB profile, then they are more likely to purchase a product from you. In this way, you can get more customers.

How to Optimize Your GMB Profile?

After knowing the reasons for optimizing your GMB profile, you have to know the proper optimization steps for your GMB profile. There are various easy steps by which you can quickly convert your normal GMB profile into a great marketing tool for your business. 

Let’s discuss the steps in detail:

1. Make a GMB profile:

If you want to optimize your GMB profile, then you have to make a GMB profile first and notify Google to connect the GMB profile with your online business profile. You can create a GMB profile by signing in with your regular Gmail account which you’re using for your business.

2. Complete all the essential sections:

The completeness of your GMB Profile helps Google to give your website a higher rank in search results and also develops the number of actions consumers take when they discover your profile. 

You’ve to complete these essential sections mentioned below:

a. Name

b. Address

c. Contact Number

d. Website’s link

c. Hours of service

3. Improve the “From the Business” Description:

Most of the time you can’t control the long description that is displayed below the name of your business in the GMB profile. The one and only description you can edit and improve is your “from the business” section of your GMB profile. It is shown below your profile, habitually under the reviews section. If you want to optimize this section then you have to use all the existing characters and also need to fill this section with proper key information. Try to not repeat any information which is already shown in the other sections of your GMB profile. Also, remember that you shouldn’t add any links or HTML in this section.

4. Make your contact information appropriate and clear:

Make your business name identical. Keep in your mind that both your business name and address have to accurately match your other listings on your website. Make all the contact information clear and appropriate so that people can easily contact you.

Add both your regular service hours and holiday hours. This can help the customers to know when you’re available for talking or a meeting and it may attract more consumers to visit your business store during your working hours.

5. Select a particular category: 

It is the most important optimization step you need to follow. If you select a particular category, Google category-specific features will be available to you by Google. These features can make your GMB profile more interesting and effective. You can get various categories from Google, but you have to be specific while choosing the category. You can’t choose a random category that isn’t relevant to your business.

After selecting a specific category, Google will offer you various attributes for describing more information about your business. 

6. Post content on regular basis to your GMB profile:

Just like other social media platforms, your GMB profile is also all about events, offers, important declarations, products and so on. So, try to post informative and valuable content in your GMB dashboard to show the update section of your profile. 

Usually, posts help to develop the number of actions taken by your customers while they’re visiting your profile and also send a positive signal to the search engines and tell them to give you a higher rank. If your website will get a higher rank on search engine pages, customers want to engage with your Google posts.

7. Add Images: Steps to Optimize GMB Profile

Uploading photos to your GMB Profile by using your GMB account dashboard, is a very important step for optimizing your GMB profile. If you post good quality images regularly, it sends signals to the search engines that your GMB profile is active and updated. This can help you to get more rankings. 

Uploading good images in your GM profile also helps to develop engagement as people always like to see photos of anything rather than reading long descriptions.

8. Ask and Answer Queries:

Answering quickly all the questions of customers can encourage them to decide whether they should choose your business or not. Unfortunately, anyone can reply to the questions which your customers ask on your GMB profile and you can’t turn off this option. So, try to set up alerts so that you can stay ahead of questions and answers. You can also try to create a list of the most popular and frequently asked questions related to your business and quickly post the answers on your own GMB profile.

By handling your Q&A section, you can provide correct information, display your best features and encourage people to be your loyal customers.

9. Add products and services related to your business:

It is a very helpful step to optimize your GMB profile. While adding your products and services to your GMB profile, try to add the name, price, and other details of your provided products. It will encourage customers to click on your products for purchasing.

Conclusion

If you’re struggling to get higher ranks for your business website, then an optimized GMB profile is the perfect tool for improving your business ranking. So, try to use your Google My Business profile more and more to display your business on Google search result pages and Google map and get higher ranks on Google search engine pages. 

If you don’t know which steps are best for optimizing your GMB Profile, then this blog is the perfect guide for you.