If you’re an entrepreneur, you know that increasing your website’s ranking on Google is most important for your online business and it helps you to increase sales. If your website isn’t getting enough ranking in Google’s top 10 results, the website might be invisible to Google. best SEO practices
There are numerous methods and strategies which you can follow to increase your website’s ranking on Google. If you follow the best SEO practices, you can easily increase your website’s ranking in Google’s search results.
In this blog, we’re going to discuss some best SEO practices which every marketer should follow to increase their website’s ranking. So, if you don’t know which SEO practices you should follow to increase your website’s ranking, this blog is perfect for you.
First, you have to know what are SEO best practices.
What Are SEO Best Practices?
SEO best practices refer to a set of tasks that help to increase a website’s search engine rankings. Some best search engine optimization practices are on-site optimization, building backlinks to a site, researching perfect keywords, writing unique contents and heading, optimizing title tags, and many more.
Now let’s see some best SEO practices which you should follow to improve your website’s ranking.
1. Include Your Main Keyword in Your Content:
Many marketers are using several keywords on their pages. But many of them may not know that the location of the keywords also makes a difference. Try to mention the chief keyword at least a single time at the top of your web page as Google gives more importance to the words that display at the top of a webpage. So, it is important to add your main keyword in the correct place of your content otherwise you can’t improve your website’s ranking.
2. Write Unique & Effective Content & Titles
Remember that you must avoid adding duplicate content to your web page. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. Even Google has also specified that you must avoid duplicate content on your website.
The content you post on your website has to be totally unique and also it has to be attractive and efficient. Interesting and valuable content always attracts more people to your website. Viewers spend more time on your website if they find your content attractive and useful. This can improve your website’s ranking.
Titles state Google and other search engines what the page is about. They are also displayed on the search engine results. That’s why good titles are also a very important part of SEO best practices and you should create an efficient title before creating content.
The title which you can see in the image, clearly states that this is an online dressing website. You can add suitable titles like this to your webpage to define what your webpage is about.
3. Optimize Your Website’s Loading Speed:
Optimization of a website’s loading speed is one of the most important SEO practices. First, you have to know your website’s present loading speed. If you find out that your website’s loading speed is slow then try to optimize the loading speed.
You may use Google’s Lighthouse Test for knowing your website’s loading speed. This tool displays everything that is slowing down your website’s loading time.
You can use the Page Speed Insights tool if you want to optimize your website’s loading time. This tool also displays everything that is slowing downloading time and also tells you the correct ways of optimization. Thus, you can make your website fast on any device with the help of this tool.
You can also follow some other ways to optimize your site’s loading speed. Some of them are:
a. Compress Images: Big-size images may reduce your site’s loading speed. So, you might compress the big images to improve your site’s loading speed.
b. Use a CDN: CDNs serve images and other elements on your website that are close to your consumers. This can also help you to improve your website’s loading speed.
4. Optimize Images
Recently, Google stated that images that are correctly optimized, can help to increase your website’s ranking in Google search results. Make the file sizes of the images as small as possible, otherwise, they might reduce your site’s ranking. You can improve your images to look as good as possible at the minimum size. You can also add proper names to all the images files which can easily tell what’s in your image.
So do everything to reduce the file size of your images and create strong alt text if you want to improve your website’s ranking.
5. Add Internal Linking
Internal Linking is also a great SEO practice to improve your site’s ranking. It’s not a tough task. You just need to add a link from one page to another page on your website.
Keep it in your mind that all the internal links should be relevant. There is no limit to adding internal links to your site. But if you add a random non-relevant link, it can divert the reader and confuses search engines.
You can also use SEMrush to classify and rectify internal linking errors on your site. SEMrush shows you the detailed reports of internal linking so that you can easily identify internal linking issues and solve them. If you can use Internal linking properly, it will help you a lot to increase your website’s ranking.
Backlinks are also very important for getting a higher rank on Google. Backlinks are also known as inbound links as they display another site’s traffic coming to your website. The amount and the quality of your backlinks can help you to increase your website’s rank in various search engines. This is because your backlinks indicate how famous your website is with users. That’s why creating a good backlink and scrutinizing the performance of your backlinks are the most important SEO practices for increasing your site’s ranking.
7. Develop Your Website’s User Experience
Developing your website’s user experience (UX) can help you in various ways to improve your site’s ranking. Thus, it is also an important SEO practice.
If a huge number of viewers bounce from your website to the search engine results, this tells Google that your website couldn’t satisfy the searcher’s need. This can reduce your site’s ranking. If your site has a huge bounce rate, this might be a sign that searchers can’t find what they are searching for. UX can directly help you to reduce the bounce rate of your website
Users always like to use, share and link to a user-friendly website. So, if your site is tough to use, contains irritating popups and ads, and has lots of broken links, people don’t want to visit your website again. So, a user-friendly website is something that all website owners must pay attention to. A better UX can help you to increase your site’s ranking easily.
8. Make your site’s URL SEO-friendly
People often overlook the URL structure. But they have to pay attention to URL structure also if they want to improve their site’s ranking. A better URL structure gives both users and search engines a knowledge of what the website is all about. You should make your site’s URL structure as simple as possible and SEO-friendly. Always try to use a short URL on your site. Keep your site’s URL clean and easily readable by removing unnecessary words.
So, these are some SEO best practices that you should follow if you want to increase your website’s ranking in Google search results. These SEO best practices are the perfect way to achieve higher rankings in search engines.
If you follow these best practices properly, you’ll be able to increase your website’s ranking in any search engine very easily.