Page Experience Will Become A Ranking Factor On Desktop

A Google official verified to Search Engine Land that the page experience will now affect the web traffic. The upgrade for desktop web pages and desktop search has begun pushing globally. This upgrade will start to phase out at the end of March.

All characteristic signs of a good mobile experience will be a part of this new upgrade.

Below is the list of characteristics Google will include 

  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Input Delay (FID)
  • HTTPS Security
  • Absence of intrusive interstitials

Google said, “ This implies that desktop ranking will use the same three Core Web Vitals metrics: LCP, FID, and CLS, as well as their accompanying criteria. Other page experience cues, such as HTTPS security and the absence of invasive interstitials, will stay unchanged. While friendly mobile usage will continue to be used in mobile ranking, it will no longer be used in desktop ranking. When a site has distinct desktop and mobile URLs that are configured properly, the desktop signal is based on the URLs that desktop visitors view.” Click to read the full update 

Update Comparison Chart between Desktop and Mobile 

FactorMobile Desktop
Largest Contentful Paint (LCP)
Cumulative Layout Shift (CLS)
First Input Delay (FID)
HTTPS Security
Absence of intrusive interstitials
Mobile friendlinessNot Applicable

How to improve page experience based on the new Google update?

Loading Speed should be good to great

LPC is the primary and most essential aspect in improving Google CWV (Core Web Vitals). The largest Contetful pain (LPC) is the most essential unit of content on a web page. This measure determines how much time your page’s largest content takes to load. This might be a picture or a paragraph of text. A high rating gives consumers the impression that the site loads quickly. There are several approaches to optimising for LCP. You must improve your site’s performance by optimising it. Because slow websites can often cause delayed loading times.

Lagged loading drives out viewers as waiting for a page to load is too irritating. So, start working on your LPC at speed.

Implementing some efficiency tips on a site may help it operate faster. Instead of creating the page every time a visitor clicks, the server should return a static page whenever it is accessed.

Images, movies, and customisations with texts are examples of site features that might slow delay LCP loading. If these elements are above the fold on your site, the more time it takes the slower your site.

Improve User Interaction

That is the amount of duration the site takes when clicked on an element, such as a link or widget. FID is in charge of this (First Input Delay). In Google’s opinion, the FID should be less than 100 milliseconds. But first, let’s define what it implies.

Visitors dislike having to wait less than 15-20 seconds after clicking on an element. They are highly familiar with sites that need them to wait, so they avoid them whenever possible. This occurs when the browser is preoccupied with other duties, such as evaluating and executing a large Script code. 

Firstly, concentrate on visitors’ first experience. Make sure they have a pleasant one and not get annoyed waiting. Once they click on something it should quickly display what it is expected to show.

If consumers realise right away that your site is as sluggish as a sloth, they will most likely quit and never return. However, a great beginning is what your visitor wants. A website that loads fast, prompt executing click activities and provides a great user experience. Now, this will serve your better web traffic results.


  • Employ software like PageSpeed Insights to assess page experience analytics
  • Divide large activities into smaller ones
  • Lessen complicated JavaScript
  • Work on quick code processing

Good Cumulative Layout Shift (CLS)

This is a problem that most of us have encountered. So, when you wait for a website to finish displaying before clicking on something. Suddenly, another component is loaded. Finally, standing as a hindrance to your selected activity. CLA is a metric that measures how much your website’s content layout shifts throughout your page is loaded. So, you land on something unwanted and unexpected. This results in a poor user experience, which is why CLS is quite important to be regarded as a key component of page experience.

  • The perfect CLS score Google wishes to see is 0.1
  • Higher than this, usual site behaviour can be detected
  • 0.25 is a score Google does not wish to see.

Consider Friendly Mobile UX

Google also will evaluate every site based on its mobile compatibility, particularly issues such as tiny font styles and size, the usage of Flash files and items that make the site less mobile accessible.

People are more inclined to use their smartphones to access content, including websites. They rarely use desktop equipment every time they want to read a web page.

What factors contribute to a positive mobile user experience?

  • Provide quick access to many functionalities. 
  • Keep in mind that touchpads require a 30×30 pixel spacing. 
  • Assure URLs are distinctive and obvious when engaged. 
  • Make switching between the mobile and full site easy

Combine new update and existing factors

The introduction of Web Vitals is notable but Google took it a step further. Google will utilise both new updates, along current site evaluation metrics. Altogether, they both will help site ranking. Focusing on only new updates will not take you anywhere. To achieve optimum page experience results, you need to combine both.

Keep in mind that Google evaluates and ranks websites based on an infinite variety of parameters. Some aspects have a lot of value, while the majority have a minor influence. However, when merged you get the best from your website.

We have outlined the latest upgrade. It may appear complex at first, but with a little effort, you will quickly become accustomed to it.

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