Have you noticed the words written after ‘#’ in social media posts? Chances are yes because hashtags are everywhere. A hashtag is any word or phrase that is made using the ‘#’ sign. You can add any word, phrase, or number after #, but you can’t include special characters.
We can use hashtags in all the online social networks such as Facebook, Instagram, Twitter, Tumblr, Youtube, and all other social networks. In this article, we will discuss some common hashtag strategy for social media. Hashtags are an important component of a digital marketing strategy.
Basics of using Hashtags
- Hashtags start with # but you can’t use punctuation, spaces, or symbols.
- Have a word or phrase that is easy to understand. Don’t string too many words together.
- Ensure that your account is public otherwise no one will be able to see your hashtagged content.
- Have a hashtag strategy where you use both specific and general hashtags.
- Hashtags make your content very easy to discover.
Hashtag strategy for Social Media
Hashtags are a great way to increase reach for your social media posts and create engagement for your posts too.
Here are 5 hashtag strategy for social media that will be helpful:
Use a simple hashtag
You should use hashtags that are very easy to understand and remember. Don’t use hashtags that are hard to pronounce or that people won’t remember.
Use trending hashtags
A trending hashtag is a hashtag that has become popular. And it means that people are using it a lot. So, if you use trending hashtags, there is a higher chance that your post will be discovered by people. But trending hashtags also have a lot of competition, so your post should have lots of engagement (likes & comments) to be shown in front of more people.
When using trending hashtag strategy for social media use hashtag monitoring sites like Hashtags.org, Trendsmap, Hashtagify, etc. to spot trending hashtags fast.
Use branded hashtags
Another interesting and impactful way to use hashtags is to use branded hashtags. Branded hashtags are unique hashtags that you create for your brand pr business. Branded hashtags are a great way to make your business stand out and if you can encourage other people to use your branded hashtag, that makes for a great marketing strategy.
Don’t use too many hashtags
If hashtags are so good, then I should use them as much as I can. You may be thinking this, but you shouldn’t use too many hashtags. Doing so will make your posts look spammy and might not help in ranking.
Twitter: Twitter has character restrictions. So use a maximum of 2 hashtags per post.
Instagram: You can add up to 30 hashtags on Instagram. Add a mixture of popular hashtags and specific hashtags.
Facebook: Don’t use too many hashtags. A maximum of 9 hashtags per post is good.
LinkedIn: Use up to 5 hashtags per post.
Check what your competitors are using
It is always a wise practice to check the hashtags of your competitors. This will give you an idea about the common hashtags and your hashtag strategy for social media.
Use tools and sites that will help you search and monitor hashtags
Tools like Hashtagify.me and sites like Hashtags.org, Trendsmap, Hashtagify are great for finding trending hashtags.hashta
Do you use hashtag strategy for social media?
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