Internal Links vs. External Links and Why You Need Both of Them

Internal links and external links are two types of links that help in improving the SEO of your website. When creating an SEO strategy, you should keep internal and external links in mind.

However, many people get confused about internal and external links. In this article, we will discuss the key difference between internal and external links.

What are internal links?

Internal links are hyperlinks that connect one page of your website to another page in your website.

The main aim is to help a user easily navigate from one webpage to another. If you use this link in your site, visitors will stay a longer time on your website. 

While you’re using internal links on your website, try to add proper and strong keywords in the anchor text. This can help your site to get a higher rank. 

By using internal links, you can also develop your website’s architecture.

What are external links?

External links are hyperlinks that redirect the user from your website to a different website.

Now, the question might arise as to why would someone do that?

By using external links on your site you can improve your website’s credibility. If you use high-quality external links on your site, it will surely help you to build trust for your website.

But you have to add high-quality external links to your website for getting all the benefits

Difference between internal and external links

Linking between one webpage to another webpage in the same website Linking between one website to another website
Good internal linking can help in indexation and ranking Linking to authoritative sites helps build your website credibility
Use keywords that you want to rank for in your anchor text when internal linking Link to only good websites to give references and help your audience get more information


What is good for SEO – Internal or External links?

While you’re building an SEO strategy, you have to focus on both internal and external links because both of them help you to improve SEO.

Do not neglect one or the other. Focus on both and your SEO strategy will be a success.

For assistance with SEO and increasing your website rankings, contact Digital Folks Cooperation.

Digital Folks Cooperation
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We at Digital Folks, are here to help you build your online presence and make your business reach great heights.

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